ONE Esports and Samsung Ink Partnership Deal to Launch ONE Esports App – Branding in Asia Magazine

ONE Esports, a subsidiary of Group ONE Holdings (ONE), has announced a long-term partnership with Samsung in Southeast Asia. This is the latest major partnership for ONE Esports, following recent partnership announcements with Activision Blizzard, foodpanda Thailand, Franklin Templeton, FWD, Marriott Bonvoy, and McDonald’s Philippines.

This partnership with Samsung will see ONE Esports develop an exclusive ONE Esports mobile app for Samsung devices in Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam, to be launched in the second half of 2022. The app will be positioned as the go-to source for esports news and content in Southeast Asia, and will be integrated into the ONE Esports media ecosystem.

“As the penetration of mobile usage and gaming across Southeast Asia continues to grow, this partnership will give the new generation of mobile-first consumers the best way to consume esports content,” said Carlos Alimurung, CEO, ONE Esports.

“ONE Esports is uniquely positioned as Southeast Asia’s premier esports media organization, and our partnership sets the cornerstone for combining the best of esports experiences with the best mobile gaming devices for our customers,” added Chris Tarr, Head of Mobile Services & Partnerships, Southeast Asia and Oceania at Samsung Electronics.

The app will be made available in the Samsung Galaxy Store and Google Play Store for over-the-air download exclusively on Samsung mobile devices this year.